M2 Studio
SP
2013
Ski Helmet and Headgear
optimized for search and rescue
Design a headgear/ helmet system that
optimally supports the performance and needs of search and rescue / ski patrol professionals working in
cold weather conditions. The product should target production for 2016.
Your design proposal should serve
as an experimental advanced prototype to inspire a new product line for a brand
that is currently in or adjacent to the market category.
It should appropriately
evolve the design language and values of the chosen brand for success in the marketplace.
Designs should be directed toward creating a sustainable competitive advantage for the chosen brand and showcase the potential of how the category might evolve with the advent of wearable computing technologies including integrated
2 way communications, imaging, and heads-up display ( RECON - like) technology with robust near field, Bluetooth,
Wi Fi, and 4G network capabilities. Your design should be centered on creating an optimal user experience.
Final deliverables should include a
slide-show based presentation illustrating the user experience and features of your proposal and a physical ( 3 dimensional ) mockup model/ prototype
finished to A class level.
Final presentations will be presented side by side along with other competitive proposals to an executive review team and should be aimed at winning
approval for a follow-on phase of work to further develop the conceptual proposal into production
designs.
Program work phases :
contextual research /project framing/ value criteria development
competitive product evaluation
product life cycle environmental impacts
competitor benchmarking and market positioning
user research and analysis
trend research
visual brand language development
form exploration, ideation, 3d model development ( analog methods )
Virtual modeling and design development
proof of concept mock up development
3d model fabrication
CG rendering
presentation development.
competitive product evaluation
product life cycle environmental impacts
competitor benchmarking and market positioning
user research and analysis
trend research
visual brand language development
form exploration, ideation, 3d model development ( analog methods )
Virtual modeling and design development
proof of concept mock up development
3d model fabrication
CG rendering
presentation development.
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